The case study handbook : a student's guide / William Ellet.
Material type: TextPublication details: Boston, Massachusetts : Harvard Business Review Press, (c)2018.Edition: Revisedition. editionDescription: 1 online resource (vi, 253 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781633696167
- HD30 .C374 2018
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | HD30.4 (Browse shelf(Opens below)) | Link to resource | Available | on1047955490 |
Includes bibliographies and index.
"If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"--
What is the case method? What's in it for you? -- Part I. Analyzing cases. What is a case? -- The skills you need to read and analyze a case -- How to analyze decision scenario cases -- How to analyze evaluation scenario cases -- How to analyze problem-diagnosis scenario cases -- Part II. Discussing cases. How to prepare and discuss cases -- Part III. Writing about cases. How to write case-based essays -- How to write decision scenario essays -- How to write evaluation scenario essays -- Writing about problem-diagnosis scenarios -- Part IV. Cases for analysis and writing. General Motors : Packard Electric Division -- Malaysia in the 1990s (A) -- Allentown Materials Corporation : the Electronic Products Division (abridged) -- Part V. Study guides for case analysis and writing. Study guide for decision scenario cases -- Study guide for evaluation scenario cases -- Study guide for problem-diagnosis scenario cases.
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