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Encyclopedia of sports management and marketing /general editors, Linda E. Swayne, Mark Dodds.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, California : Sage Publications, Inc, (c)2011.Description: 4 v . (xxxvi, 1858 pages) : illustrations (some color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412973823
  • 9781412973823
  • 9781412973823
  • 9781412973823
Subject(s): LOC classification:
  • GV713 .E539 2011
  • GV713
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
volume 2. E-M -- volume 3. N-S -- volume 4. S-Z, Index.
Subject: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES GV713 .E53 2011 (Browse shelf(Opens below)) Available 31923001839329
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES GV713 .E53 2011 (Browse shelf(Opens below)) Available 31923001839337
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES GV713 .E53 2011 (Browse shelf(Opens below)) Available 31923001839345
Reference (Library Use ONLY) G. Allen Fleece Library REFERENCE RES GV713 .E53 2011 (Browse shelf(Opens below)) Available 31923001839238

Includes bibliographies and index.

V. 1. A-E -- volume 2. E-M -- volume 3. N-S -- volume 4. S-Z, Index.

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

COPYRIGHT NOT covered - Click this link to request copyright permission:

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