Writing online : a guide to effective digital communication at work / Erika Darics.

1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index.

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Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

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Title from PDF title page (viewed on November 25, 2015).