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Seamless : successful B2B marketing, selling, and account management / Peter D. Bayley ; with Kimball Bailey, Tom Cairns, and Michael S. K. Grant.

By: Contributor(s): Material type: TextTextSeries: Selling and sales force management collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.]Edition: First editionDescription: 1 online resource (xv, 237 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781637424780
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5415.1263
Online resources: Available additional physical forms:
Contents:
Introduction -- Chapter 1. Market research, analysis, and segmentation -- Chapter 2. Company branding and competitive positioning -- Chapter 3. Prospect qualification and competitive analysis -- Chapter 4. Promotion, go-to-market strategy, and the sales process -- Chapter 5. The pitch--proposal, tender, and presentation -- Chapter 6. Evaluation, trial, and closing -- Chapter 7. Installation and support -- Chapter 8. Post-sale strategic account management -- The outre.
Abstract: In seamless: successful B2B marketing, selling, and account management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling, and marketing. Expert opinion, academic theory, research, and practical advice are summarized with explanatory graphics and dos and don'ts lists for each topic. Essential for students of business and the managers of any size or type of firm, Seamless will educate and guide you through the marketing, sales, and account management process to business success.
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Holdings
Item type Current library Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5415.1263 (Browse shelf(Opens below)) Link to resource Available BEP9781637424780

Introduction -- Chapter 1. Market research, analysis, and segmentation -- Chapter 2. Company branding and competitive positioning -- Chapter 3. Prospect qualification and competitive analysis -- Chapter 4. Promotion, go-to-market strategy, and the sales process -- Chapter 5. The pitch--proposal, tender, and presentation -- Chapter 6. Evaluation, trial, and closing -- Chapter 7. Installation and support -- Chapter 8. Post-sale strategic account management -- The outre.

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In seamless: successful B2B marketing, selling, and account management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling, and marketing. Expert opinion, academic theory, research, and practical advice are summarized with explanatory graphics and dos and don'ts lists for each topic. Essential for students of business and the managers of any size or type of firm, Seamless will educate and guide you through the marketing, sales, and account management process to business success.

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Description based on PDF viewed 07/28/2023.

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