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1.
Why ads work : the power of self- deception. [print] by
Material type: Film Film; Type of visual material: videorecording
Publication details: Lake Zurich, Illinois : The Learning Seed, (c)1996
Availability: Not available: G. Allen Fleece Library: Withdrawn (1).

2.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. [print] by
Edition: second edition.ition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, (c)2010
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5823.H185 2010.

3.
Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2010
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5438.5.

4.
Sales promotion decision making : concepts, principles, and practice / Steve Ogden-Barnes and Stella Minahan. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5438.5.

5.
Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp, by
Edition: ninth edition.ition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.123 .S556 2013.

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