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21.
Simply better winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2004
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.335.37 2004.

22.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, (c)2007
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.15.

23.
Well-designed : how to use empathy to create products people love / Jon Kolko. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2014
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: TS171.4.

24.
Tilt : shifting your strategy from products to customers / Niraj Dawar. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

25.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2012
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

26.
Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, (c)2008
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32.

27.
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / Fred Reichheld with Rob Markey. by
Edition: [Revisedition. and expanded edition.n]
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, (c)2011
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

28.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, (c)1997
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1265.

29.
30.
Black privilege : modern middle-class Blacks with credentials and cash to spend / Cassi Pittman Claytor. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Stanford, California : Stanford University Press, (c)2020
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: F128.9.3.

31.
The fragile middle class : Americans in debt : with a new preface by the authors / Teresa A. Sullivan, Elizabeth Warren, Jay Lawrence Westbrook. by
Edition: 2020 edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New Haven : Yale University Press, (c)2020
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HG3766.

32.
Stirrings : how activist New Yorkers ignited a movement for food justice / Lana Dee Povitz. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Chapel Hill : University of North Carolina Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: TX360.63.

33.
On trend : the business of forecasting the future / Devon Powers. by
Material type: Text Text; Literary form: Not fiction
Publication details: Urbana : University of Illinois Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32.

34.
Consumer lending in theory and practice /Petr Teplý. by
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
Publication details: Prague : Charles University, Karolinum Press, (c)2018
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HG3756.9.

35.
The identity trade : selling privacy and reputation online / Nora A. Draper. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: New York : New York University Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD9696.8.62.

36.
Consuming Japan : popular culture and the globalizing of 1980s America / Andrew C. McKevitt. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Chapel Hill : The University of North Carolina Press, (c)2017
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: E169.12.

37.
The Aisles Have Eyes by
Material type: Text Text; Literary form: Not fiction
Publication details: New Haven, Conn. : Yale University Press 2017
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32.

38.
The importance of British material culture to historical archaeologies of the nineteenth century /edited by Alasdair Brooks. by Series: Society for historical archaeology series in material culture
Material type: Text Text; Literary form: Not fiction
Publication details: Lincoln : University of Nebraska Press, (c)2016
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: DA90.

39.
The rise of the right to know : politics and the culture of transparency, 1945-1975 / Michael Schudson. by
Material type: Text Text; Literary form: Not fiction
Publication details: Cambridge, Massachusetts : The Belknap Press of Harvard University Press, (c)2015
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: KF4774.

40.
Consumed nostalgia : memory in the age of fast capitalism / Gary Cross. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Columbia University Press, (c)2015
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HC110.6.

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