Business management / [print]
James L. Burrow, Brad A. Kleindl, Michael B. Becraft.
- 1forth edition.
- Boston, Massachusetts : Cengage Learning, [(c)2016., 2017.
- xv, 732 pages : illustrations ; 29 cm.
UNIT 1: MANAGING AND MANAGEMENT RESPONSIBILITIES. 1. Managers and Managing ; 2. Management, Supervision, and Decision Making ; 3. The Manager as Leader ; 4. Planning and Organizing ; 5. Staffing, Leading, and Controlling UNIT 2: THE ENVIRONMENT OF BUSINESS MANAGEMENT. 6. Characteristics of Business ; 7. Social and Ethical Environment of Business ; 8. Economic Environment of Business ; 9. International Environment of Business UNIT 3: BUSINESS ORGANIZATION. 10. Managing the Form of Business Ownership ; 11. Legal Aspects of Business ; 12. Technology and Information Management ; 13. Organizational Communications ; 14. Data Analysis and Decision Making UNIT 4: FINANCIAL MANAGEMENT. 15. Business Financial Records ; 16. Financing a Business ; 17. Financial Services ; 18. Credit and Insurance UNIT 5: PRODUCTION AND MARKETING MANAGEMENT. 19. Managing Production and Operations ; 20. Nature and Scope of Marketing ; 21. Product Development and Distribution ; 22. Pricing and Promotion UNIT 6: HUMAN RESOURCES MANAGEMENT. 23. Managing Human Resources 24. Rewarding and developing Employees 25. Developing an Effective Organization.
BUSINESS MassachusettsNAGEMENT 14E is designed for more advanced high school business courses, going beyond the intro to business class. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. This text combines concepts with a strong lesson-based instructional design, weaving in research opportunities, creative methods of assessment, interesting real-world features, mathematical calculations, case studies and academic connections. The introductory chapter provides an overview of management, discusses the history of management, and compares management approaches and philosophies. Another chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making. BUSINESS MassachusettsNAGEMENT 14E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Students will enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class. ;