TY - BOOK AU - Shimp,Terence A. AU - Andrews,J.Craig TI - Advertising, promotion, and other aspects of integrated marketing communications SN - 1111580219 AV - HF5415.123.A567.A384 2013 PY - 2013/// CY - Mason, Ohio PB - South-Western Cengage Learning KW - Advertising KW - Communication in marketing KW - Direct marketing KW - Sales promotion N1 - Previous edition published in 2010; Includes bibliographical references and index; 2; Digital and Print sharing is NOT ColoradoVERED. CIU's licenses DO NOT PERMIT ColoradoPYING Oregon SHARING of this title in electronic or print format. PLEASE click on the "copyright permission request form" above to request permission to be obtained for digital sharing ER -