Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / [print]
Terence A. Shimp,
- ninth edition
- Mason, Ohio : South-Western Cengage Learning, (c)2013.
- xxii, 729 pages : illustrations ; 29 cm
Previous edition published in 2010.
1111580219 9781111580216
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.
HF5415.123.A567.A384 2013 HF5415.123.S556.A384 2013