American wine economics an exploration of the U.S. wine industry /
James Thornton.
- Berkeley : University of California Press, (c)2013.
- 1 online resource (pages cm.)
Includes bibliographies and index.
List of illustrations -- List of tables -- Preface -- Acknowledgments -- Introduction1 -- The economic approach to the study of wine -- The wine product -- Wine sensory characteristics -- Grape growing -- Grape markets and supply cycles -- Wine production -- Bulk wine, private label wine, and wine alcohol -- Wine distribution and government regulation -- The wine firm -- Wine firm behavior -- The wine consumer and demand -- The wine consumer, quality, and price -- Globalization of wine -- Conclusion2 -- Notes -- Bibliography -- Index.