Literary advertising and the shaping of British romanticismNicholas Mason.
- Baltimore : The Johns Hopkins University Press, (c)2013.
- 1 online resource (pages cm.)
Includes bibliographies and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
9781421410715
Literature publishing--History--Great Britain--18th century. Literature publishing--History--Great Britain--19th century. Authors and publishers--History--Great Britain--18th century. Authors and publishers--History--Great Britain--19th century. Advertising--History--Great Britain--18th century. Advertising--History--Great Britain--19th century. Romanticism--Great Britain.