TY  - BOOK
AU  - Wansink,Brian
TI  - Marketing nutrition: soy, functional foods, biotechnology, and obesity 
T2  - The food series
SN  - 9780252092794
AV  - RM214 .M375 2005
PY  - 2005///
CY  - Urbana
PB  - University of Illinois Press
KW  - Communication in diet therapy
KW  - Patient education
KW  - Food habits
KW  - Nutrition
KW  - Marketing
KW  - Consumer Behavior
KW  - economics
KW  - Food Industry
KW  - Electronic Books
N1  - 2; Nutrition knowledge that matters --; Classified World War II secrets --; If it sounds good, it tastes good --; Profiling the perfect consumer --; Mental maps that lead to consumer insights --; Targeting nutritional gatekeepers --; The de-marketing of obesity --; Why five-a-day programs often fail --; Winning the biotechnology battle --; Managing consumer reactions to food crises --; Leveraging Food and Drug Administration health claims --; Health claims: when less equals more --; Introducing unfamiliar foods to unfamiliar lands --; Global best practices --; Conclusion: looking backward and speeding forward; 2; b
N2  - Annotation; Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing
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