Stole, Inger L. <br/><br/>
Advertising at war :  business, consumers, and government in the 1940s / 
Inger L. Stole. 
 - Urbana :  University of Illinois Press,  (c)2012. 
 - 1 online resource. 
 - The history of communication .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Prelude to war --  Advertising navigates the defense economy --  The initial year of the Advertising Council --  The consumer movement's return --  Advertising, Washington, and the renamed War Advertising Council --  The increasing role of the War Advertising Council --  Peace and the reconversion of the Advertising Council. 
<br/><br/> 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. 
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<br/><br/><label>LCCN: </label>2012030961 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Advertising Council--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History--United States--20th century.<br/>World War, 1939-1945--Propaganda.--United States<br/>Corporations--Public relations--History--United States--20th century.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5813  / .A384 2012