TY  - BOOK
AU  - Serazio,Michael
TI  - Your ad here: the cool sell of guerrilla marketing 
T2  - Postmillennial pop
SN  - 9780814764947
AV  - HF5415 .Y687 2013
PY  - 2013///
CY  - New York
PB  - New York University Press
KW  - Marketing
KW  - Technological innovations
KW  - Electronic Books
N1  - 2; Buying into the cool sell --; The ambient governance of advertainment --; Street spectacle and subculture jamming --; Buzz agency and the regime of dialogue --; Crowd-sourced marketing and the freedom to labor --; Managing agency in the regime of engagement; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=564161&site=eds-live&custid=s3260518
ER  -