Your ad here the cool sell of guerrilla marketing /
Michael Serazio.
- New York : New York University Press, (c)2013.
- 1 online resource (x, 227 pages)
- Postmillennial pop .
Includes bibliographies and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.