Serazio, Michael. <br/><br/>
Your ad here  the cool sell of guerrilla marketing / 
Michael Serazio. 
 - New York :  New York University Press,  (c)2013. 
 - 1 online resource (x, 227 pages) 
 - Postmillennial pop .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Buying into the cool sell --  The ambient governance of advertainment --  Street spectacle and subculture jamming --  Buzz agency and the regime of dialogue --  Crowd-sourced marketing and the freedom to labor --  Managing agency in the regime of engagement. 
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<br/><br/><label>ISBN: </label>9780814764947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Y687 2013