Dauvergne, Peter.

Eco-Business A Big-Brand Takeover of Sustainability / Peter Dauvergne and Jane Lister. - Cambridge, Massachusetts : MIT Press, (c)2013. - 1 online resource (x, 194 pages) : illustrations.

Includes bibliographies and index.

Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.



9780262313063


Sustainable development--Environmental aspects.
Branding (Marketing)


Electronic Books.

HC79 / .E263 2013