TY  - BOOK
AU  - Marich,Robert
TI  - Marketing to moviegoers: a handbook of strategies and tactics 
SN  - 9780809331970
AV  - PN1995 .M375 2013
PY  - 2013///
CY  - Carbondale
PB  - Southern Illinois University Press
KW  - Motion pictures
KW  - Marketing
KW  - Distribution
KW  - Electronic Books
N1  - 2; Creative strategy --; Market research --; Traditional media advertising --; Marketing in digital media --; Promotional tie-ins and product placement --; Licensed merchandise --; Publicity --; Distribution to theaters --; Exhibition --; Major studios --; Independent distributors --; Foreign-language films --; Prints and advertising funds; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536782&site=eds-live&custid=s3260518
ER  -