Marketing to moviegoers a handbook of strategies and tactics /
Robert Marich.
- third edition.
- Carbondale : Southern Illinois University Press, (c)2013.
- 1 online resource (xi, 417 pages) : illustrations.
Includes bibliographies and index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.