Involving customers in new service developmenteditors, Bo Edvardsson ... [and others. - London : Imperial College Press ; 2006. London : Distributed by World Scientific Pub. Company, (c)2006. - 1 online resource (viii, 323 pages) : illustrations. - Series on technology management ; v. 11 .

Includes bibliographies and index.



9781860948893


New products--Management.
Customer relations.
Service industries--Management.
Creative ability in business.


Electronic Books.

HF5415 / .I586 2006