Involving customers in new service developmenteditors, Bo Edvardsson ... [and others.
- London : Imperial College Press ; 2006. London : Distributed by World Scientific Pub. Company, (c)2006.
- 1 online resource (viii, 323 pages) : illustrations.
- Series on technology management ; v. 11 .
Includes bibliographies and index.
9781860948893
New products--Management. Customer relations. Service industries--Management. Creative ability in business.