Bunker, Steven B., 1970-

Creating Mexican consumer culture in the age of Porfirio DíazSteven B. Bunker. - Albuquerque : University of New Mexico Press, (c)2012. - 1 online resource (pages)

Includes bibliographies and index.

Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.

"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.



9780826344564


Díaz, Porfirio, 1830-1915.


Consumers--History--Mexico--20th century.
Consumption (Economics)--History--Mexico--20th century.


Electronic Books.

HC140 / .C743 2012