TY  - ADVS
AU  - Schrank,Jeffrey
TI  - Why ads work: the power of self- deception
AV  - HF5822.L438.W493 1996 
PY  - 1996///
CY  - Lake Zurich, Illinois
PB  - The Learning Seed
KW  - Advertising
KW  - Psychological aspects
KW  - Persuasion (Psychology)
KW  - Sales promotion
KW  - Critical thinking
N1  - Script: Jeffrey Schrank; 2
N2  - Study proposes that ads rarely lie, but merely allow much room for self-deception.  Video is designed to assist viewers in re-training their powers of critical thinking
ER  -