Why ads work :  the power of self- deception.  [print] 

 - Lake Zurich, Illinois :  The Learning Seed,  (c)1996. 
 - 1 videocassette (23 min.) :  sound, color ;  1/2 in. 
<br/><br/>Script: Jeffrey Schrank.  Script: Jeffrey Schrank. 
<br/><br/> Study proposes that ads rarely lie, but merely allow much room for self-deception.  Video is designed to assist viewers in re-training their powers of critical thinking. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Persuasion (Psychology)<br/>Sales promotion.<br/>Critical thinking.
<br/><br/><label>LC Class. No.: </label>HF5822.L438.W493 1996 HF5822