Down, Susan Brophy, <br/><br/>
Power and persuasion in media and advertising /Susan Brophy Down. 

 - New York :  Crabtree Publishing Company,  (c)2018. 
 - 1 online resource. 
 - Why does media literacy matter? .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Introduction --  Freedom of the press --  You, the consumer --  Creating advertising --  Targeting you. 
<br/><br/> "Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."-- 
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<br/><br/><label>ISBN: </label>9781427120403 
<br/><br/><label>LCCN: </label>2018002644 
<br/><br/><label>Nat. Bib. No.: </label>20179081012  can 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>(AMICUS)000045280513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects--Juvenile literature.<br/>Mass media--Psychological aspect--Juvenile literature.<br/>Media literacy--Juvenile literature.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5822  / .P694 2018