The management game of communication /edited by Peggy Simcic Brønn, BI Norwegian Business School, Oslo, Norway ; Stefania Romenti, IULM University, Milan, Italy ; Ansgar Zerfass, University of Leipzig, Leipzig, Germany ; BI Norwegian Business School, Oslo, Norway. 

 - First edition. 
 - Bingley, UK :  Emerald Group Publishing Limited,  (c)2016. 
 - 1 online resource (xviii, 297 pages). 
 - Advances in public relations and communication management ;  volume 1 .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Business knowledge as limited success factor for communication managers : results of a survey in the German-speaking context /  Public relations : economics vs. communication science --  effects of education on the practice in Austrian non-profit organisations /  Communication and management : an obvious relationship? the BA curricula in communication management in Flanders /  Silo thinking is out, fortress invaded : running a communication program at a business school /  Communication courses in MBA programmes : an analysis of curricula of business schools in the United States and Europe /  Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting /  Communicating the leadership status of organisations : a cross-national study in 10 European countries /  Communication professionals and organisational decision-making : a Finnish study of practitioner roles /  Putting communication and soft tools into managerial scoring scope : hurdles and opportunities for combining communication and managerial insights (KPIS) /  Creating shared value through communication : a case study analysis of Barilla /  Exploring the magic of mentoring : career planning for the public relations profession /  Change communication : emerging perspectives for organisations and practitioners /  Dialogue for strategic decision-making processes : an idea model /  Corporate communication in SMEs : unveiling an ignored field of practice /  Holger Sievert, Lars Rademacher, Anna Weber --  Astrid Spatzier --  Anne-Marie Cotton, Els van Betsbrugge --  Anne Kankaaranta, Leena Louhiala-Salminen --  Ralf Spiller, Stefan Weinacht, Andreas Kohler --  Olaf Hoffjann, Philine Hachmeister --  Ansgar Zerfass, Markus Wiesenberg --  Markus Mykkanen --  Ton Baetens, Jan Maessen --  Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli --  Ralph Tench, Lucy Laville, Juliane Kiesenbauer --  Ivana Crestani --  Elena Gutierrez-Garcia, Monica Recalde --  Ansgar Zerfass, Luisa Winkler. 
<br/><br/> We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication. 
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<br/><br/><label>ISBN: </label>9781786357151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Business communication.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD30  / .M363 2016