Posner, Harriet, <br/><br/>
Marketing fashion :  strategy, branding and promotion / 
Harriet Posner. 
 - Second edition. 
 - London :  Laurence King Publishing,  (c)2015. 
 - 1 online resource (240 pages) :  illustrations. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>The Fashion Market --  Marketing Strategy --  Research and Planning --  Understanding the Customer --  Introduction to Branding --  Fashion Promotion --  Careers in Fashion Marketing. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781780678061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Clothing trade.<br/>Branding (Marketing)<br/>Advertising--Fashion.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD9940  / .M375 2015