Global recession /Harvard Business Review. - 1 online resource : illustrations. - Insights you need from Harvard Business Review .

Includes bibliographies and index.

Section 1. Strategy in the recession: Adapt your business to the new reality -- start by understanding how habits have changed. / Avoid making this strategic mistake in a recession -- now is not the time for differentiators to compete on cost / Section 2. Managing your business through the recession: What really prevents companies from thriving in a recession -- it's about knowing how to reallocate -- and deallocate -- resources / Do you have the right sales channels for a downturn? -- three questions manufacturers should be asking themselves right now / Joint ventures and partnerships in a downturn -- how to think about your existing collaborations-and the new ones you should seek out / Don't cut your marketing budget in a recession -- research shows that when firms reallocate it, they have more success / 7 strategies for leading a crisis-driven reorg -- start by moving quickly, but always with a plan / Section 3. Entrepreneurship and startups in the recession: You don't have to pivot in a crisis -- how to stay the course / How to launch a startup in the post-Covid era -- understand the market and the needs of the consumer to stay in the game / Section 4. Managing yourself and your career in the recession: How to find a (great) job during a downturn -- yes, it's possible -- with a detailed plan of action / Growth after trauma -- five steps for coming out of a crisis stronger. / by Michael G. Jacobides and Martin Reeves -- by Michael Greiner and Scott Julian -- by Ranjay Gulati -- by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer, and John DeSarbo -- by James Bamford, Gerard Baynham, and David Ernst -- by Nirmalya Kumar and Koen Pauwels -- by Peter Buchas, Stephen Heidari-Robinson, Suzanne Heywood, and Matthias Qian -- by Daniel Isenberg and Alessandro Di Fiore -- by Uri Adoni -- by Claudio Fernández-Aráoz -- by Richard G. Tedeschi.



9781647821357

2020049696


Recessions.
Business planning.
Success in business.


Electronic Books.

HB3711 / .G563 2021