Strategic analytics /Harvard Business Review
- Boston, Massachusetts : Harvard Business Review Press, (c)2020.
- 1 online resource
- Insights you need from Harvard Business Review .
Includes bibliographies and index.
Introduction : What makes analytics strategic : they make your strategy or business model possible / The five essential elements for succeeding with data : and the costs of missing any / Understanding the types of data and how they're captured : increase your data literacy / The right way to deploy predictive analytics : focus first on your team, then on technology / What great data analysts do : and why every organization needs them / What data is and isn't good for : numbers rarely reveal the "why" / Prioritize which data skills your company needs : consider time versus utility / How a German manufacturing company set up its analytics lab : best practices any company can follow / Cloud computing is helping smaller, newer firms compete : renting computing power may level the playing field / Data science and the art of persuasion : solving data's last-mile problem / How Vineyard Vines uses analytics to win over customers : by integrating behavioral data and predictive algorithms / How to use employee data responsibly : three ways to maintain trust when using people analytics / What AI-driven decision making looks like : sometimes, humans need to get out of the way / How companies can use the data they collect to further the public good : and why they benefit from doing so / by Thomas H. Davenport -- by Thomas C. Redman -- by Hugo Bowne-Anderson -- by Eric Siegel -- by Cassie Kozyrkov -- by Joel Shapiro -- by Chris Littlewood -- by Niklas Goby, Tobias Brandt, and Dirk Neumann -- by Nicholas Bloom and Nicola Pierri -- by Scott Berinato -- by Dave Sutton -- by Ellyn Shook, Eva Sage-Gavin, and Susan Cantrell -- by Eric Colson -- by Edward L. Glaeser, Hyunjin Kim, and Michael Luca.
"Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organization. Strategic Analytics: The Insights You Need from Harvard Business Review will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics."--