TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean classics /W. Chan Kim, Renée Mauborgne
SN  - 9781633697386
AV  - HF5415 .B584 2019
PY  - 2019///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
KW  - Electronic Books
N1  - 2; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2000692&site=eds-live&custid=s3260518
ER  -