Kim, W. Chan, <br/><br/>
Blue ocean classics /W. Chan Kim, Renée Mauborgne. 

 - Boston, Massachusetts :  Harvard Business Review Press,  (c)2019. 
 - 1 online resource 
<br/><br/>Includes bibliographies and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781633697386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B584 2019