Kim, W. Chan, <br/><br/>
Blue ocean strategy with Harvard Business Review classic article "Red ocean traps" /W. Chan Kim, Renée Mauborgne. 

 - Boston, MA :  Harvard Business Review Press,  (c)2017. 
 - 1 online resource (368 pages) 
<br/><br/>Includes bibliographical references. 
<br/><br/>Blue ocean strategy --  Red ocean traps. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781633694163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.<br/>Marketing--Decision making.<br/>Competition.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD57  / .B584 2017