TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne
SN  - 9781633694149
AV  - HD57 .B584 2017
PY  - 2017///
CY  - Boston, MA
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
KW  - Marketing
KW  - Decision making
KW  - Competition
KW  - Leadership
KW  - Employees
KW  - Attitudes
KW  - Coaching of
KW  - Electronic Books
N1  - 1; Blue ocean strategy, expanded edition --; Blue ocean leadership (Harvard Business Review Classics)  --; Red ocean traps(Harvard Business Review Classics); 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1815082&site=eds-live&custid=s3260518
ER  -