Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne.
- Boston, MA : Harvard Business Review Press, (c)2017.
- 1 online resource (436 pages)
Includes bibliographical references.
Blue ocean strategy, expanded edition -- Blue ocean leadership (Harvard Business Review Classics) -- Red ocean traps(Harvard Business Review Classics).