TY  - BOOK
AU  - Prahalad,C.K.
AU  - Lieberthal,Kenneth
TI  - The end of corporate imperialism /C.K. Prahalad and Kenneth Lieberthal
T2  - Harvard business review classics
SN  - 9781633691414
AV  - HC59 .E536 2008
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Low-income consumers
KW  - Developing countries
KW  - Market segmentation
KW  - Electronic Books
N1  - 2; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1798785&site=eds-live&custid=s3260518
ER  -