TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée A.
TI  - Red Ocean Traps (Harvard Business Review Classics)
T2  - Harvard Business Review Classics
SN  - 9781633692671
AV  - HF1414 .R436 2017
PY  - 2017///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Decision making
KW  - Competition
KW  - Electronic Books
N1  - 2; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1798772&site=eds-live&custid=s3260518
ER  -