Pine, B. Joseph. Do You Want to Keep Your Customers Forever? - Boston : Harvard Business Review Press, (c)2010. - 1 online resource (93 pages). - Harvard Business Review Classics . Includes bibliographies and index. ISBN: 9781633691421 Subjects--Topical Terms: Customer equity.Customer loyalty.Customer services. Index Terms--Genre/Form: Electronic Books. LC Class. No.: HF5415 / .D696 2010