TY  - BOOK
AU  - Clark,Dorie
TI  - Reinventing you: define your brand, imagine your future 
SN  - 9781422144145
AV  - HF5381 .R456 2013
PY  - 2013///
CY  - Boston
PB  - Harvard Business Press
KW  - Career development
KW  - Success in business
KW  - Electronic Books
N1  - 2; The new branding landscape --; Recognize where you're starting --; Research your destination --; Test-drive your path --; Develop the skills you need --; Who's your mentor? --; Leverage your points of difference --; Build your narrative --; Reintroduce yourself --; Prove your worth --; Keep it going --; Epilogue: Make your reinvention work; 2; b
N2  - "Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. Reinventing You is a critical step on your road to success"--Provided by publisher
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1798408&site=eds-live&custid=s3260518
ER  -