TY  - BOOK
AU  - Ellet,William
TI  - The case study handbook: a student's guide 
SN  - 9781633696167
AV  - HD30 .C374 2018
PY  - 2018///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Management
KW  - Case studies
KW  - Study and teaching
KW  - Electronic Books
N1  - 2; What is the case method? What's in it for you? --; Part I. Analyzing cases. What is a case? --; The skills you need to read and analyze a case --; How to analyze decision scenario cases --; How to analyze evaluation scenario cases --; How to analyze problem-diagnosis scenario cases --; Part II. Discussing cases. How to prepare and discuss cases --; Part III. Writing about cases. How to write case-based essays --; How to write decision scenario essays --; How to write evaluation scenario essays --; Writing about problem-diagnosis scenarios --; Part IV. Cases for analysis and writing. General Motors : Packard Electric Division --; Malaysia in the 1990s (A) --; Allentown Materials Corporation : the Electronic Products Division (abridged) --; Part V. Study guides for case analysis and writing. Study guide for decision scenario cases --; Study guide for evaluation scenario cases --; Study guide for problem-diagnosis scenario cases; 2; b
N2  - "If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"--
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ER  -