TY  - BOOK
AU  - Kumar,Nirmalya
TI  - Private Label Strategy
SN  - 9781633690608
AV  - HD69 .P758 2007
PY  - 2007///
PB  - Harvard Business Review Press
KW  - Branding (Marketing)
KW  - Electronic Books
N1  - 2; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1044314&site=eds-live&custid=s3260518
ER  -