Levitt, Theordore. <br/><br/>
Marketing Myopia 

 -  Harvard Business Review Press,  (c)2008. 
 - 1 online resource. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781633690585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M375 2008