TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274502
AV  - HF5415 .B584 2015
PY  - 2015///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
KW  - Electronic Books
N1  - "With a new preface, fresh chapters, and updated case studies"--Back of jacket; 2; Creating blue oceans --; Analytical tools and frameworks --; Reconstruct market boundaries --; Focus on the big picture, not the numbers --; Reach beyond existing demand --; Get the strategic sequence right --; Overcome key organizational hurdles --; Build execution into strategy --; Align value, profit, and people propositions --; Renew blue oceans --; Avoid red ocean traps; 2; b
N2  - "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=970760&site=eds-live&custid=s3260518
ER  -