TY  - BOOK
AU  - Silk,Alvin J.
TI  - What Is Marketing?
SN  - 9781633690349
AV  - HF5415 .W438 2006
PY  - 2006///
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Electronic Books
N1  - 2; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=872489&site=eds-live&custid=s3260518
ER  -