Silk, Alvin J. <br/><br/>
What Is Marketing? 

 -  Harvard Business Review Press  2006. 
 - 1 online resource  
<br/><br/>Includes bibliographies and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781633690349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W438 2006