TY  - BOOK
AU  - Anthony,Scott D.
TI  - The first mile: a launch manual for getting great ideas into the market 
SN  - 9781625270566
AV  - HF5415 .F577 2014
PY  - 2014///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Technological innovations
KW  - Electronic Books
N1  - 2; The first mile problem --; Document what you plan to do --; Evaluate --; Focus --; Test, learn, and adjust --; The experiment cookbook --; Overcoming four first mile challenges --; Systems to support strategic experimentation --; Leading in the first mile; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675232&site=eds-live&custid=s3260518
ER  -