Anthony, Scott D., <br/><br/>
The first mile :  a launch manual for getting great ideas into the market / 
Scott D. Anthony. 
 - Boston, Massachusetts :  Harvard Business Review Press,  (c)2014. 
 - 1 online resource (242 pages) 
<br/><br/>Includes bibliographies and index. 
<br/><br/>The first mile problem --  Document what you plan to do --  Evaluate --  Focus --  Test, learn, and adjust --  The experiment cookbook --  Overcoming four first mile challenges --  Systems to support strategic experimentation --  Leading in the first mile. 
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<br/><br/><label>ISBN: </label>9781625270566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F577 2014