TY  - BOOK
TI  - HBR's 10 must reads on innovation
T2  - HBR's 10 must reads series
SN  - 9781422191507
AV  - HD53 .H377 2013
PY  - 2013///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Creative ability in business
KW  - Creative thinking
KW  - Diffusion of innovations
KW  - Management
KW  - Technological innovations
KW  - New products
KW  - Electronic Books
N1  - 2; The innovation catalysts; by Roger L. Martin --; Stop the innovation wars; by Vijay Govindarajam and Chris Trimble --; How GE in disrupting itself; by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble --; The customer-centered innovation map; by Lance A. Bettencourt and Anthony W. Ulwick --; Is it real? Can we win? Is it worth doing?; by George S. Day --; Six myths of product development; by Stefan Thomke and Donald Reinertsen --; Innovation: the classic traps; by Rosabeth Moss Kanter --; Discovery-driver planning; by Rita Gunther McGrath and Ian C. MacMillan --; The discipline of innovation; by Peter F. Drucker --; Innovation killers; by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675211&site=eds-live&custid=s3260518
ER  -