HBR's 10 must reads on innovation. 
 HBR's ten must reads on innovation  10 must reads on innovation  On innovation 

 - Boston, Massachusetts :  Harvard Business Review Press,  (c)2013. 
 - 1 online resource (v, 179 pages) :  illustrations. 
 - HBR's 10 must reads series .
<br/><br/>Includes bibliographies and index. 
<br/><br/> The innovation catalysts /  Stop the innovation wars /  How GE in disrupting itself /  The customer-centered innovation map /  Is it real? Can we win? Is it worth doing? /  Six myths of product development /  Innovation: the classic traps /  Discovery-driver planning /  The discipline of innovation /  Innovation killers /  by Roger L. Martin --  by Vijay Govindarajam and Chris Trimble --  by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble --  by Lance A. Bettencourt and Anthony W. Ulwick --  by George S. Day --  by Stefan Thomke and Donald Reinertsen --  by Rosabeth Moss Kanter --  by Rita Gunther McGrath and Ian C. MacMillan --  by Peter F. Drucker --  by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih. 
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<br/><br/><label>ISBN: </label>9781422191507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Creative thinking.<br/>Diffusion of innovations--Management.<br/>Technological innovations--Management.<br/>New products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD53  / .H377 2013