TY  - BOOK
AU  - Lafley,A.G.
AU  - Martin,Roger L.
TI  - Playing to win: how strategy really works 
SN  - 9781422187401
AV  - HD30 .P539 2013
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Procter & Gamble Company
KW  - Strategic planning
KW  - Success in business
KW  - Organizational change
KW  - Electronic Books
N1  - 2; Strategy is choice --; What is winning --; Where to play --; How to win --; Play to your strengths --; Manage what matters --; Think through strategy --; Shorten your odds --; Conclusion : the endless pursuit of winning; 2; b
N2  - Strategy is not complex.  But it is hard.  It's hard because it forces people and organizations to make specific choices about their future --
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675208&site=eds-live&custid=s3260518
ER  -