TY  - BOOK
AU  - Garner,Bryan A.
TI  - HBR guide to better business writing /Bryan A. Garner
T2  - Harvard business review guides
SN  - 9781422184042
AV  - HF5718 .H374 2012
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Commercial correspondence
KW  - Business writing
KW  - Business report writing
KW  - Electronic Books
N1  - 2; Delivering the goods quickly and clearly --; Developing your skills --; Avoiding the quirks that turn readers off --; Common forms of business writing; 2; b
N2  - When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over; "DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you (1) push past writer's block; (2) grab--and keep--readers' attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage."--Publisher's description
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675191&site=eds-live&custid=s3260518
ER  -