Breaking out : how to build influence in a world of competing ideas /
John Butman.
- Boston, Massachusetts : Harvard Business Review Press, (c)2013.
- 1 online resource (252 pages)
Includes bibliographies and index.
The idea entrepreneur -- Fascination -- Expression -- Respiration -- Institution -- The thinking journey.
By highlighting the paths of French lifestyle guru Mireille Guilliano, TOMS founder Blake Mycoskie, and others, provides a method and a set of best practices for making ideas rise above the rest and impact the world.
9781422191408
New products. Creative ability in business. Creative thinking. Diffusion of innovations. Entrepreneurship.