TY  - BOOK
AU  - Lee,William G.
TI  - The hidden wealth of customers: realizing the untapped value of your most important asset 
SN  - 9781422184004
AV  - HF5415 .H533 2012
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Customer relations
KW  - Customer loyalty
KW  - Consumer behavior
KW  - Electronic Books
N1  - 2; The coming customer revolution --; Return on relationship --; The most powerful sales force --; The new marketing machine --; Harnessing the Internet --; Building customer communities in a networked world --; Customer-enhanced strategy: --; The most innovative designers; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675181&site=eds-live&custid=s3260518
ER  -